The purpose of this site was to boost sales by including the Gini drink in a series of cocktail recipes just before summer. The site also presented a whole series of events taking place in bars in which demonstrations and tastings of cocktails were prepared with Gini.
We had been commissioned by the Redleg agency to create the Gini belgian website according to the new campaign "The Ice Breaker". The purpose of this website was to encourage sales by including the Gini drink in a series of cocktail recipes just before the summer.
The website was to be developped in two languages, flemish (dutch) and french. The site also presented a whole series of events taking place in bars in which demonstrations and tastings of cocktails were prepared with the Gini drink.
We had to start from nothing so we took some packshots photos and create visuals showing cocktails and Gini bottles. We created lime-green backgrounds with water drops and bright lights to give a freshness mood to the website.
This event-website for Gini was online only for eight months in 2012.
