A site intended to promote and sell restored 4K high-definition films from French heritage. The role of the site is to present each film and the details of their restorations as well as possible in order to promote the sale of the many titles that are released each quarter.
The Parisian publisher Coin de Mire Cinéma wants to revive films from French heritage as when they were released in theaters, with news bulletins, trailers and period advertisements. Real sessions of yesteryear recreated in 4K high-definition.
The site offers a very sophisticated catalog, completely manageable by our client. We had to present the contents of the box sets that are offered to the public in an optimal way in order to make them want to buy each film. The purchase process also had to be very accessible. A news module has been developed to provide more information to the public and to increase the natural referencing of the site. Subsequently, a menu indicating the physical points of sale where to obtain the collection was added following a request from the public.
Selling DVDs or Blu-Ray discs is a real challenge today. It is imperative to offer added value. Our client not only had the films he presented restored, but he also exported them in 4K high-definition and each film is sold in exceptional packaging full of surprises. It is up to us, as web designers, to offer a website that matches the quality of the products sold there.
After a few months of online presence, the site jumped in natural referencing and sales of DVD / Blu-Ray boxes followed. Following shipping logistics problems, the customer asked us to switch the sales platform integrated into the site to link to his Amazon account. Today, several hundred titles are sold each quarter.
An e-mailing system has also been implemented to optimize communication between the client and his target audience.
