The SVB Academy

Florida - USA

A haven for student-athletes

SVB Academy is a Florida-based sports academy for tennis, golf and beach volleyball with emphasis on physical and mental health of student-athletes.

Image mobile de The SVB Academy
Image mobile de The SVB Academy
Image mobile de The SVB Academy
Logo The SVB Academy

the Context

The SVB Tennis Center based in Zephyrhills, Florida, wanted to create a specific website for its boutique-style Sports Academies with an emphasis on the physical and mental health of student-athletes. The target group for this website was youngsters aged 12 to 20 with a new graphic charter independent of the current SVB website.

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means

Given the constant changes, we had to adapt to this process and create a CMS to be able to respond to the client's content evolutions. Many graphic concessions also had to be made following the multiple stakeholders on the client side.

Challenge

The briefings, contents and structure for this website were constantly evolving throughout the whole creative and development process.

Along the way, the look & feel of the website changed to return to a more corporate site in line with the website of the SVB center itself.

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Results

The result may seem hybrid but this site was made over an inexplicable period of almost 10 months punctuated by long weeks of stand-by and questioning. It is the result of many compromises and agility on our part given the questioning of the contents and the structure of the website on multiple occasions during the development and creative processes.