The Green Agency

Pride and Greenwashing

Are you kidding ?

For decades, climate change has become one of the major problems in the world. Therefore, proposing solutions to limit this phenomenon is one of the strong aspects of our company's commitment.

We are taking measures to reduce CO2 emissions, energy consumption and waste production in our buildings. In order to raise awareness among employees about their ecological footprint - both at work and at home - internal communications are regularly published.

At Hypno Luxo, we are all concerned about SUSTAINABILITY.

That's why we recycle all our used pixels and codes and power our servers with bike-linked batteries made of wood and bamboo. Because - let's face it - there's nothing more environmentally friendly than a group of tech geeks pedaling on stationary bikes. And when things get tough, we don't just sit back and let our servers overheat. Oh no, we use the heat to make our office a little tropical paradise.



We have abandoned the use of paper for years. Seriously. We have adopted electronic documents and invoices since 2002 because it's easier to lose them in the depths of our computers than to find them in a pile of physically flying dead wood. And if a supplier/administration has the misfortune of sending us any paper document by regular mail, it will go straight to recycling without even being processed. Who wants to bother reading what's inside dead wood sheets anyway?

Are we recycling ?

Oh yes, we do, my friend ! For obsolete codes, we don't throw them away, we recycle them completely. That is, we use part of them to create new codes (for this delicate process we use the "command-X" to cut out the code off the pages and not "command-C" to just copy them - so the space is left blank) and we donate all the rest of these codes to developing countries.

As for our environmentally friendly product purchases policy, we do not make any. Not only because there are no products or close to none that are actually environmentally friendly but also because we do not want to encourage companies that claim to be environmentally friendly. They're not. All this could be perceived as greenwashing. And we don't want that.

Finally, we have reduced pollution related to our activity by introducing telecommuting. So, our employees no longer have to travel to work, but this does not mean we care about the environment, it's just more convenient for us. We are now working on finding solutions to feed them without them having to get up and stop pedaling.



In summary, our company is a model of ecology and sustainability... or not. We are proud of our commitment to the planet... Like the planet really appreciates our support. So, if you're looking for a really greeny-green web design agency or IT company, look no further than Hypno Luxo. We're just like all those big beautiful companies that use greenwashing to give themselves a good conscience and make people believe they're doing something to protect the environment. Only we do it with sarcastic humor.

Unlike some who were raised by unicorns and rainbows to believe they hold the power of a thousand superhero movies combined, I actually had the pleasure of a normal upbringing by normal and caring parents. So, while I might not have a cape tucked away in my closet, I also don't claim to be a savior of our planet with a mere compost bin and a reusable water bottle. At Hypno Luxo, we're all about realistic digital solutions that make a difference – no capes required.

Of course, we remain vigilant as to the improvements that can still be made to give us (and you) a clearer conscience.