La Maison Leblanc

The finest meat from here and elsewhere

an ancestral expertise

The website of the family-owned business Maison Leblanc, founded in 1873. Today, Frédéric Leblanc has created one of the best meat restaurants in Liège and Belgium.

Image mobile de La Maison Leblanc
Image mobile de La Maison Leblanc
Image mobile de La Maison Leblanc
Logo La Maison Leblanc

the Context

In 2013, the goal was to announce that the Maison Leblanc butcher shop was opening a new meat restaurant in the heart of Liège (Belgium). At the time, the mobile version was quite limited — it mainly allowed users to check the opening hours and make reservations. It was high time to create a fully responsive website.

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means

We created a fully responsive website in three languages, given that Maison Leblanc has an excellent reputation going far beyond the province of Liège.

A "mobile-first" menu was also developed, allowing customers who wish to do so to list the dishes they want to order while seated at their table, making it easier for the server to take their order.

Since internet users are increasingly in a hurry, direct access buttons to the restaurant’s reservation module and the butcher shop’s online ordering system were added to the homepage.

Challenge

Redesign the website from A to Z while maintaining and improving its strong search engine optimization, as well as increasing the number of indexable pages. Our client, Frédéric Leblanc, also wanted to provide quick access to restaurant reservations and butcher shop orders directly from the homepage.

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Results

A cleaner and even more user-friendly website. The site's natural SEO has continued to improve, as our client explains in the testimonial below. The design appeals not only to our client but also to his customers. The site receives an average of 3,000 to 3,500 unique visitors per month.