Located in Waterloo, the La Source clinic positions itself as a cutting-edge, high-end establishment, holistically combining aesthetic medicine and surgery with functional and regenerative medicine such as nutritional therapy and hormone therapy.
Having already worked with Dr. Christophe Zirak on his professional website as a plastic surgeon since 2019, Dr Zirak then entrusted us with the creation and development of the website dedicated to his new aesthetic clinic La Source in Waterloo.
Structure and Navigation:
The structure is particularly dense and comprehensive. The information architecture (the sitemap) has been divided by pathologies/objectives (Alopecia, Anti-aging, Lipoedema, etc.) on one side, and by types of techniques (Aesthetics, Surgery, Aesthetic Medicine, Functional Medicine) on the other. This allows for a dual navigation approach: either by the patient's problem or by the desired treatment.
Furthermore, as some pages are particularly detailed (and therefore lengthy), an accordion system has been implemented to make the pages more visually digestible.
Presenting a comprehensive range of high-precision treatments in Aesthetic Medicine & Surgery / Medical Aesthetics, as well as Functional Medicine (nutritional therapy and hormone therapy), requires a dense and complex navigation system. It was also necessary to introduce the clinic's team. The challenge was to present a large amount of content within a structure and navigation that is intuitive and easy to use for visitors.
One month after its launch (June 2026), the site already appeared on the first page of Google for the search term "Nutritherapy Waterloo," in third place for "Chirurgie Waterloo," and in fifth place for "Médecine de bien-être Waterloo" as this website is in french only for the time being.
The local presence has gotten off to a good start.
